I build products people (and the P&L) love.
Building is solved. Taste and judgment aren't.
- 300k
- users I've shipped to — B2C & B2B
- +20%
- revenue/conversion lifts, repeated at 3 companies
- 3
- product areas built from scratch
- 70+
- colleagues trained on AI — 90% still use it
- 2
- side projects built & shipped
Work highlights.
- Onboarding wizard, rebuilt 0→1 ~€150k value
- Self-service matching adoption 333% of target
- AI enablement programme 70+ enabled · 90%+ adoption
- Industry-first insurance switching 30% signup
- Subscription monetisation +20% revenue
- Sales-opportunity volume +20% opps
- My own AI-native build, live in 2025 live · 2025
- Authored 2026 multi-year strategy AI-augmented research
- Content engagement 0 → 30%
- Onboarding wizard, rebuilt 0→1 ~€150k value
- Self-service matching adoption 333% of target
- AI enablement programme 70+ enabled · 90%+ adoption
- Authored 2026 multi-year strategy AI-augmented research
- Industry-first insurance switching 30% signup
- Sales-opportunity volume +20% opps
- Content engagement 0 → 30%
- Subscription monetisation +20% revenue
- My own AI-native build, live in 2025 live · 2025
0→1 launches
- Onboarding wizard, rebuilt 0→1 ~€150k value
- Industry-first insurance switching 30% signup
Growth & conversion
- Self-service matching adoption 333% of target
- Subscription monetisation +20% revenue
- Sales-opportunity volume +20% opps
- Content engagement 0 → 30%
AI-augmented teams
- AI enablement programme 70+ enabled · 90%+ adoption
- My own AI-native build, live in 2025 live · 2025
- Authored 2026 multi-year strategy AI-augmented research
- Want to be on this list? Email me →
Writing
Making AI tangible for PMs. New every other week.
- What AI can actually do for a PM today May 2026 6 min
- Research-to-prototype in an afternoon Apr 2026 8 min
- The case for AI-native PM hires Mar 2026 5 min